A brand-new hopper-bottom trailer leasing company needed a web presence from day one. We built the site and the local SEO to get them found by owner-operators across the tri-state area.
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Overview
Stateline Leasing launched in 2023 in Harmon, Illinois, built on founder Thomas Wilson's 50-plus years in the grain trade. He spent his career on the trading side of the business before retiring in 2022 and starting Stateline the following year — leasing Tempte hopper-bottom trailers, outfitted with air-ride suspension and automatic roll tarps, to owner-operators hauling grain, DDG, bean meal, soybeans, and fertilizer.
The company is licensed and bonded (USDOT-4381277, MC-1717514) and focused on local, short-haul work — routes within roughly a 100-mile radius across Illinois, Wisconsin, and Iowa, rather than long-haul freight. That's a deliberate niche: owner-operators who want steady, close-to-home agricultural work, leased from someone who has spent decades on the grain side of the business rather than a generic trailer-leasing outfit.
As a brand-new company, Stateline had no website and no presence in local search — meaning an owner-operator searching for hopper-bottom trailer leasing anywhere in the tri-state area had no way to find them, regardless of how strong the underlying offer was. Getting found online for the first time was the whole project.
We built a site structured around exactly what an owner-operator needs to decide quickly: the equipment on offer, the service area, and why Thomas — not a faceless leasing company — is who to call. That got paired with a fully filled-out Google Business Profile and local SEO aimed squarely at the short-haul routes Stateline actually runs, rather than broad, unfocused trucking-industry keywords that would bring in the wrong kind of traffic.
What we did
- New website designed and built from scratch, structured around the equipment, service area and owner-operator fit
- Google Business Profile claimed, verified and fully filled out
- Local SEO targeting the short-haul Illinois, Wisconsin and Iowa service area Stateline actually serves
- On-page content built around the fleet (Tempte hopper-bottoms, air-ride suspension, automatic roll tarps) and freight types (grain, DDG, bean meal, soybeans, fertilizer)
- Tracking set up so leads and calls are measurable
“The website turned out great, but what really impressed me was the marketing support from Sylmark Systems. We started getting more attention and actual inquiries from potential customers. They understood our leasing business and helped us get our services in front of the right people.”
